Video is king in today’s rental market. Learn how to create property walk-throughs, promos, and social content using AI tools like Sora — no filming required.

AI Video is the Future of Rental Listings

Listings with video get 2x the engagement and rent out faster — but producing high-quality videos used to mean hiring a videographer. Not anymore. Tools like Sora (from OpenAI), Runway ML, and Pictory let you create stunning property promos using AI-generated video content in minutes.

1. What is Sora and How Does It Work?

Sora is an AI model that creates short, realistic videos based on text prompts. You can type something like, “a bright 2-bedroom apartment with modern kitchen and balcony views,” and Sora will generate a video walkthrough. Perfect for listings or ads.

2. Use AI to Make Virtual Tours

Don’t have video footage? Upload your photos and let tools like Pictory or Runway turn them into animated tours with background music and voiceovers. These help renters imagine the space without a visit.

3. Add Videos to Social and Listings

Post AI-created videos on Instagram, Facebook, and YouTube. Many listing platforms now allow video embeds. Videos stand out and increase clicks dramatically — especially with younger renters.

4. Personalize Follow-Up With AI Video

Send video messages to leads: “Hey Sarah, here’s a quick look at the kitchen and backyard!” Use tools like Synthesia to generate lifelike spokesperson videos based on text. You don’t even need to be on camera.

5. Track Video Performance

Use free tools like Bitly and TubeBuddy to track how many people watch your videos, where they drop off, and which units get the most attention.

Combine AI video with smart management. Download PropertySea to manage listings, schedule showings, and keep leads moving through your funnel — all while your videos do the selling.

Final Thought

Video doesn’t have to be expensive or complicated. With AI, you can create beautiful, high-converting content in minutes — and outshine the competition while keeping your marketing budget lean.